source: The Willits News
April 7, 2017
Have you ever logged on to a website and been surprised that the ads
were targeted to suit your needs? Perhaps the first time you experienced
the phenomenon of targeted advertising you wondered how it was the web
programmers knew of your predilection for Nike sneakers or your secret
love of Grease the musical? You were either horrified at the prospect of
your web privacy being invaded or marveled at the technical wizardry
behind the technology. Whatever your reaction, get ready for the next
phase.
In a recent 50-48 vote, the U.S. Senate approved to do away with
Federal Communications Commission rules established last fall blocking
internet service providers such as Comcast, Verizon and AT&T from
selling private communications to advertisers eager to get their hands
on consumers’ Google search history without their authorization.
The
Los Angeles Times and other media outlets reported earlier this week
President Donald Trump signed a bill allowing internet Service Providers
(ISPs) to track and sell users’ data.
According to The New York Times, GOP lawmakers and new FCC
Chairman Ajit Pai said privacy rules hampered telecommunications
carriers, opening the door for further deregulation and allowing the
federal government to strike against net neutrality rules. Net
neutrality refers to requirements that broadband providers should enable
access to all content and internet applications without playing
favorites to specific websites.
As pointed out by Forbes, Wired
and other technology and business publications, the future of net
neutrality could be jeopardized as regulatory rollbacks that would allow
the sale of users’ private data to corporate tech interests become the
order of the day. What’s worse, the potential abuse of internet
ownership by means of censoring or biasing content for financial gain
could be predicted by Trump’s selection of Pai to take over as chairman
of the FCC in January. People could read the writing on the smart board.
It’s no secret that Pai, a former attorney for Verizon, has been a
vocal critic of net neutrality rules and his views seem to align with
an administration which berates the media and has sworn to break up what
Trump called “media conglomerate oligopolies” while on the stump last
fall.
That’s not to say net neutrality is not an important concept
for business, or that business should not play any part in people’s
internet usage. As pointed out by the non-partisan Free Press, an
organization fighting to save the free internet, the ability of small
businesses and startups depends on an open internet to foster economic
growth and encourages more diversity and creativity. The internet has
always been a marketplace of ideas, although lobbyists have been
attempting to impose government regulations to for several years in
attempts to maximize the profits of a select few.
Free internet protection advocates argue that the open internet
is also important for racial and social justice campaigns. The loss of a
free internet could have the damaging effect of demarginalizing people
of color by potentially taking away platforms for free expression on the
web. We are not there yet and there are those who undoubtedly would
categorize these ideas as hyperbole, but the potential is a real
concern.
Regardless of their ideological stance, at the very
least people should be leery of ISPs having the ability to exploit their
browser history, thereby acquiring access to their consumer choices and
internet searches. Currently there are malware and malicious programs
designed to hijack search engine queries and by now the majority of web
users have experienced the frustration of being rerouted to a website or
advertising page without their consent. Advertisers will not have to
rely solely on these surreptitious tactics and harmful software programs
if the federal government moves toward ending what an L.A. Times
editorial called “The equal opportunity internet.”
Once we go down the slippery slope of rolling back rules
established during the previous administration espousing internet
consumer protections in favor of increased profits, we face the real
danger of going back to square one when it comes to user privacy and the
establishment of a fair and equal internet for everybody.
Ariel
Carmona Jr is the city editor for The Willits News. He can be reached
by email at acarmona@willitsnews.com or by phone at (707) 841-2123.
Saturday, April 08, 2017
Wednesday, April 05, 2017
six months ago...
I closed the deal with K.C. Meadows, the managing editor of the Ukiah Daily Journal to come to Willits and take over as the city editor for the Willits News.
So I recall giving my landlord notice, packing my 2013 Kia Forte and driving from Espanola New Mexico to Arizona and then to Southern California where I stayed one weekend with my parents before heading out into the unknown: Mendocino County.
I still recall that fall weekend full of promise and hope, after a brief stop in San Francisco, the 100 mile plus drive north on the 101 to Ukiah where I stayed in temporary housing for three weeks while I commuted to Willits on a daily basis.
I remember that first fall weekend with the orange leaves on the sidewalks and downtown Ukiah so picturesque and lovely full of color, charm, almost like that fictional town the Gilmore Girls inhabited on TV.
Basically I took a leap of faith and it paid off.
So much happened since!
The first big story about Board of Supervisor Tom Woodhouse getting arrested the weekend before Halloween. I still remember he came to my office and said hello and gave me his business card, told me to call him. He had been AWOL at Board of Supervisors meetings and resurfaced on the streets on Willits, often disheveled or talking nonsense according to the locals.
Little did I know he was bipolar and his subsequent brush with the law and eventual resignation from the board was the first big story.
Just before the holidays the Bypass project opened, and shortly after that the aftermath of its construction. It appears the local businesses are still feeling its effects.
This morning I was at the local coffee shop for the first of what I hope will be many "meetings with the editor" where I sit and meet readers and discuss whatever is on their mind. This will happen at Rolands Bakery at the Evergreen Shopping Center every Wednesday AM.
This Friday I am taking a well deserved day off.
I will post my opinion on the Net Neutrality issue from Friday's paper late tomorrow once it goes live on our site.
So I recall giving my landlord notice, packing my 2013 Kia Forte and driving from Espanola New Mexico to Arizona and then to Southern California where I stayed one weekend with my parents before heading out into the unknown: Mendocino County.
I still recall that fall weekend full of promise and hope, after a brief stop in San Francisco, the 100 mile plus drive north on the 101 to Ukiah where I stayed in temporary housing for three weeks while I commuted to Willits on a daily basis.
I remember that first fall weekend with the orange leaves on the sidewalks and downtown Ukiah so picturesque and lovely full of color, charm, almost like that fictional town the Gilmore Girls inhabited on TV.
Basically I took a leap of faith and it paid off.
So much happened since!
The first big story about Board of Supervisor Tom Woodhouse getting arrested the weekend before Halloween. I still remember he came to my office and said hello and gave me his business card, told me to call him. He had been AWOL at Board of Supervisors meetings and resurfaced on the streets on Willits, often disheveled or talking nonsense according to the locals.
Little did I know he was bipolar and his subsequent brush with the law and eventual resignation from the board was the first big story.
Just before the holidays the Bypass project opened, and shortly after that the aftermath of its construction. It appears the local businesses are still feeling its effects.
This morning I was at the local coffee shop for the first of what I hope will be many "meetings with the editor" where I sit and meet readers and discuss whatever is on their mind. This will happen at Rolands Bakery at the Evergreen Shopping Center every Wednesday AM.
This Friday I am taking a well deserved day off.
I will post my opinion on the Net Neutrality issue from Friday's paper late tomorrow once it goes live on our site.
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